UX Research & Digital Strategy Advisor, Mentor, and Human with 9+ years of experience shaping and advancing research practices in leading fintech, e-commerce, and B2B SaaS companies.

Built, led and mentored research teams. Designed and executed multiphase mixed-method studies across global markets, driving business strategy and creating innovative products that resonate with users while generating millions in incremental revenue.

Let’s chat: [email protected] Based in London, available for projects worldwide UK Global Talent

**CV LinkedIn**

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I see you. I know you’re looking for an expert who can solve your business challenge.

Finding the right person — someone you can trust and whose expertise you can rely on — is never easy. Let me show you why you're in the right place.

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Working together with companies and individuals

As a leading research expert and strategy advisor, I collaborate with start-ups, product teams, companies and individuals, helping them grow and make right data-informed decisions through carefully crafted guidance. My work creates impact on strategic, design, and personal levels.

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Driving your business growth

• Helping to build CX digital strategy
• Owning end-to-end research cycles
• Understanding existing problems and evaluating solutions
• Assessing market and competitors
• Applying appropriate qual&quant research methods
• Facilitating team workshops </aside>

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Consulting and hiring

• Tailoring research advice to your needs and business context
• Hiring the company’s first researcher
• Helping to integrate AI tools to the research process </aside>

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Mentoring

• Crafting individual development plans and inspiring actions for juniors, seniors and leads
• Building confidence through the hiring process to get your next dream job </aside>

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Case studies

portfolio

My mission as a strategic research partner

Being a researcher is a truly unique experience giving a chance to dig deeper into human life and improve it. People tell us about the beauty of their routine. Once I’ve read an accurate description of my professional role and still can't say it better:

Synthesizer that is able **to analyse and articulate meaningful, empathetic, and prioritized perspectives to many competing needs, issues, and wants that user may or may not fully express;

X-ray that sees deeper than what customers envision or is able to articulate as their needs;

Mirror that reflects the voices of customers and data factually;

Treasure map that can guide the product development team efforts to delight customers, win markets and invent groundbreaking things.